The ARK Group is a multifaceted conglomerate of companies that focuses on mixed-use developments that often include an element of public entertainment. The ARK Group family of companies is structured to compliment, support and facilitate the projects of each individual company within the conglomerate. Innovative marketing and promotional concepts, sound fiscal management, and an exacting eye for details have been the cornerstones of ARK Group’s continued success.
The ARK Group’s extensive experience in the real estate and entertainment industry includes the construction and management of residential developments, multi-themed entertainment complexes, live music venues, restaurants and nightclubs, the production of music festivals, arena concerts, and TV specials for HBO and Cinemax. The four primary divisions of the ARK Group family of companies are: mixed-use residential and entertainment real estate, concerts and special events, nightclubs and restaurants, and advertising and public relations.
The mixed-use residential and entertainment real estate division develops residential and mixed-use entertain- ment themed projects. ARK Group successfully developed Starlight Park, a 23-acre center anchored by a fourteen- plex stadium seating movie theater located in Charlotte, North Carolina adjacent to a 19,000 seat outdoor amphi- theater and near the Charlotte Motor Speedway. ARK Group also developed Michael Waltrip Racing, a 150,000 square foot Nascar themed interactive stock car experience in Cornelius, NC. Michael Waltrip Racing is home to three Nascar Nextel Cup series teams sponsored by Toyota and surrounded by a multi-media fan experience open to the public. ARK Group is currently developing a mixed-use arts and entertainment district called NC Music Factory, which is located on 30 acres in Charlotte, North Carolina. The NC Music Factory includes the Time Warner Cable 5,000 seat amphitheater and The Fillmore, a 2,000 seat live music venue, both operated by Live Nation, as well as offices, restaurants, nightclubs, live music venues, a comedy club, a motion picture studio, and the Northwest School of the Arts, operated by the Mecklenburg County public school system.
The ARK Group’s concert and special events division has produced countless fashion shows, festivals and special events as well as hundreds of live concerts. ARK Group produced CityFest Live! in Charlotte, N.C., a three-day music festival that showcased seventy musical performers on five outdoor stages. CityFest Live! was attended by more The nightclub and restaurant division is responsible for the design, construction, daily operations, management, and marketing and promotion of nightclubs and restaurants developed by the ARK Group. ARK Group has created several unique nightclub and restaurant brands including Level Nightclub, World Mardi Gras, Gators, Flashbaxx, Brewski’s, and Key West Dueling Piano Bar. Level, located in South Beach Miami, was named nightclub of the year by Bar and Nightclub Magazine as well as many other national publications. It was the most successful and highest grossing nightclub in the world in the early 2000’s.
The advertising and public relations division of the ARK Group handles all in-house public relations and marketing for ARK Group projects and special events. In addition, ARK Group has done promotions and public relations for many other prestigious events including working with more than 35 fortune 500 companies.
Noah Lazes (son) is the co-founder, President, and C.O.O. of the ARK Group and its family of companies. Noah Lazes has received national recognition for his co-design and development of the “World Mardi Gras,” a multi-venue entertainment complex featuring five restaurants and nightclubs in one location. He was given a key to the city of Miami Beach for his contribution to Miami Beach entertainment and nightlife. He is also highly respected for his work as the producer of some of the largest arts and music festivals in the U.S., including RocktoberFest, Carolina MusicFest, Indy Summer Stages, Center CityFest, and CityFest Live. Noah has won countless awards for entertainment and nightlife including Charlotte Center City Partners most prestigious award, the 2011 Vision Award. Noah is a graduate of the University of North Carolina at Charlotte and is listed in Fortune Magazine as one of their most distinguished alumni.
Rick Lazes (father) is the co-founder and CEO of the ARK. Rick has produced television specials for HBO and Cinemax as well as scores of live concerts in over 30 states for artists as diverse as Bob Dylan, Ray Charles, Tina Turner, Black Crowes, Hootie and the Blowfish, Bonnie Raitt, Jimmy Buffett, Widespread Panic, Gregg Allman Brothers, Wayne Newton, Tony Bennett, Herbie Hancock, Dizzy Gillespie, James Brown, Dolly Parton, and Willie Nelson. Rick has also produced touring Broadway shows including “A Chorus Line,” “Showboat,” “The Elephant Man,” and “How To Succeed In Business.” He has also produced award winning TV specials starring Ray Charles, Jerry Lee Lewis, Fats Domino, Sarah Vaughan, Dizzy Gillespie, Bonnie Raitt, Dennis Quaid, and Jimmy Buffett.
In addition to Rick’s career as an entertainment promoter and real estate developer, Rick co-founded Superior Energy Services, Inc., which is publicly traded on the New York stock exchange. Rick and his partner developed this company from a start up into a successful publicly traded company with a market capitalization of over one billion dollars and more than 3,500 employees. Rick is a graduate of the University of Pennsylvania.